Is Your Tech Too Complex to Sell?
Strategic Growth Group helps you turn complex solutions into a clear, compelling message that sells.
Too many sales calls are filled with terms only engineers understand.
Non-technical decision makers tune out – or never truly connect with your value.
At Strategic Growth Group, we know that selling complex technology isn’t just about features. It’s about translating those features into business outcomes that matter to each person at the table.
Learn how to align your message to your buyer’s goals, build trust across stakeholders, and shorten your sales cycle.
Every sales training talks about the “value proposition” and most salespeople have a well-rehearsed pitch that describes their product at length. Then they repeat this message to all decision makers, without distinction of their role, technical understanding, or even the stage of the sales process. It is hard to tell if the non-techies understood what you can do for them.
Selling complex technology requires a unique skill not taught in Engineering School: “translation.” Your customers need your technology to reach a business goal. Learn to translate your features into the success metric of the desired goal. Gaining clarity on that outcome and the role each player has on the decision table will allow the creation of a strategy focused on the success of the project, not just having the right feature set.
Build Loyalty with
Top Accounts
Focus on their goals, find what motivates them, and align your success to theirs
Reduce Sales
Cycle Times
Define a game strategy for the full sales cycle, then follow a crisp and simple plan at each stage.
Earn Your
"Seat at the Table"
Deliver to each player what they need, be mentioned after you leave, and get invited to more projects.
Sales & Business Growth Advisor for Tech Companies
With over 25 years of leadership experience in telecom and technology, Roberto Muñoz helps B2B companies turn complex products into clear value for their customers. He has led sales teams at companies like Motorola, CommScope, and Televisa, generating over $160M in annual revenue.
Today, Roberto works as a trusted advisor and coach for CEOs and sales leaders, helping them:
Define effective go-to-market strategies
Translate technical features into business value
Align their teams for sustainable sales growth
His approach is practical, strategic, and focused on results.
Roberto Muñoz — From Complexity to Clarity
Helping businesses grow by translating technology into results with Strategic Growth Group.
Roberto Muñoz — From Complexity to Clarity
Helping businesses grow by translating technology into results
with Strategic Growth Group.
Sales & Business Growth Advisor for Tech Companies
With over 25 years of leadership experience in telecom and technology, Roberto Muñoz helps B2B companies turn complex products into clear value for their customers. He has led sales teams at companies like Motorola, CommScope, and Televisa, generating over $160M in annual revenue.
Today, Roberto works as a trusted advisor and coach for CEOs and sales leaders, helping them:
Define effective go-to-market strategies
Translate technical features into business value
Align their teams for sustainable sales growth
His approach is practical, strategic, and focused on results.
You wanted clarity, momentum, and a path to grow – not just another sales script. Let’s reconnect with what really drives results.
15 minute call
Talk through your current sales approach, get fresh perspective, and uncover simple next steps to move your strategy forward.
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